Yiyuan Highway Service Area on the Rizhao-Lanzhou Expressway, Shandong's first garden-style highway service area. [Photo/en.sdhsg.com]
Shandong Hi-Speed Group expands its resource development scope across land assets, road media and road-adjacent economies. By coordinating resource planning with transportation industry development, the group optimizes operational models, revitalizes both road corridor and regional resources and promotes efficient resource utilization.
The group has effectively developed expressway advertising resources through the "One City, One Station, One Screen" initiative and built China's first cloud-based highway advertising management platform with functions such as one-click publishing, all-line monitoring and data analytics.
It has also created "service area plus tourism" business models across expressways and national/provincial highways, creating Shandong's first garden-style tourism service area and the province's first 3A-rated service area on national highways. These initiatives enhance integrated development across transportation, culture and tourism.
